2020 has a big "Black Swan" incident for most business people. But for online hair and lash business, the market is growing very quickly. There are so many girls dreaming to have their own lash business with small money. How to start a lash business? Well if you are thinking about that, then you come to the right place.
1. Doing your own research
When it comes to the lashes, there are so many different styles, different quality of lashes. There are 3d mink lashes, Siberian mink lashes, regular mink. There are faux mink lashes, silk lashes and synthetic lashes. Also, there are 16mm lashes, 20mm lashes, 25mm lashes. First, you should be knowlegeable of what you are going to sell, which makes it easier to finding a realiable lash vendor and answer your customers professionally. If you are not sure what are they and what's the difference, Google and Youtube are where you can learn those knowlege.
Second, you should find your target customers's age group and their preference. It's very helpful not only because you are going to purchase your lash inventory, but also they are who you are going to market to. You should figure out what's popular, what people are going to buy and what you are going to sell like 25mm dramatic lashes or natural lashes at the very beginning of starting a lash business.
You can go on Instagram. There are plenty of people on Instagram having lash business. You can easily know what's the trending lash styles and new lash packaging ideas. Besides, Instagram is the best place to market your lash business because it's visual. You can also learn how to run a successful lash brand/lash Instagram account from others.
Third, go to your local beauty supply store or drug store to find out what they have. In most of the cases, they will be your biggest competitors. Definitely, you want to sell something that customers can't find in the store. That's what makes your lash brand unique and successful.
2. Coming up with a business plan
Budget. Your budget is an important part of your business plan. You need to know how much you want to spend and how much you are willing to invest into your brand before buying lash inventory, custom packaging, business cards and flyers. Maybe it's $2000, $1000, or under $100, that's okay. Just think about how to fund your business and have a reasonable budget plan for each part. It's recommended that you can start with the standard package because your budget is limited. Once your business is growing, invest more in packaging.
Brand name and logo. A nice short catchy brand name will help people remember your brand. Before finding your vendor, you'll need to at least have your logo, your color scheme, and idea of what you want. You may not know how you want your lash boxes to look like but you need to at least have your logo and your color scheme. Having an idea and have something that you could show your vendor. Now, many lash vendors can execute the idea but if you don't know what you want, how they can know. Besides, It's better for you to have your ideal since it's your brand.
Marketing your lash business. In most of the cases, marketing is everything. Maketing helps grow your brand, bring sales and make money. Social media platform especailly Instagram is your best and easiest way to market your lashes business. It's such a great platform for small entreprenue to build and grow their business. And hastags toola to attract more pontential customers.
You don't want your lash suppliers to have any attachment to your clients. So the first thing is to have your private label. This is very crucial to your business, moreover,
3. Finding a realiable lash supplier
Finding a lash vendor is another important thing in starting a lash business, which will determine the quality of your lashes and affect your whole business process. It's not difficult in finding a lash vendor today since you can easily find everything on the Internet even with a phone. Never forget Google is always your best free tools to find your lash vendors. For example: type in wholesale mink lashes, wholesale lashes in Google search. There will be bunch of lash vendors popping up. Contact them via email, phone call, or WhatsApp.
Usually, suppliers require a high minimum order to print your logo, so you do need a partner who can not only provide high quality eyelashes products but also nice customer service. In that way, you can focus more on driving sales instead of the supply chain. At the meanwhile, we would like to bring it to your attention that there are the types of the lash vendors and it's something you definitely will go through and need to know. There are two types of lash vendors: one is lash factory vendors and the other is lash trading companies.
For lash factory vendors, they basically produce their lashes, lash boxes, and accessories in their factory and can work with your budget at a lower prices, but their MOQ is higher. The most important thing is that you can get a consistent quality because lash factories have their quality control system. You don't have to worry about getting a good batch of lashes this time but bad batch of lashes next time.
Now, there is another type of lash vendors that's a trading company. For these vendors, they do not manufacture lashes. They only get their lashes from different lash factories. You can find more varieties with this type of lash vendor with lower MOQ. Basically, the price is going to be higher because they grab items from different factories and they're making a profit too as a middle man. Besides, sometimes, their quality is inconsistency because they don't produce the lashes themselves.
Mi Lashes Factory is a factory-based online lashes suppliers. We produce lashes, boxes, and all kinds of lash accessories ourselves. In order to help small entrepreneurs, we don't set a very high MOQ and offer a variety of popular lash styles and packagings.
4. Wholesale beginner's packages
As a starter, if you would like to start selling lashes quickly but have no idea of where to start, wholesale beginner's packages could definitely help you. Generally, the starter packages includes mixed popular lashes styles in bulk like 20pcs, 30pcs, 50pcs or 100pcs and some lash tools. For quantity more than 50pcs, you can get your own logo printed. You can set up your lash business very quickly.
5. Be patient and passionate.
Start a lash business is never easy. There are a lot of things you need to deal with. We have to mention you have to be passionate and you have to love what you are doing. Because if not, you are not going to put in the effort and you are not going to be patient with it and it's not going to be successful.